Of Permaculture and the Second Renaissance

Through a tweet by my friend Mat Milan (@mmilan) I got to read Robert Paterson's interesting post "Is this the time for a New Renaissance and Reformation", in which he discusses Permaculture vs. industrial food production and extrapolates to other areas of human civilization.

While I agree with Paterson's analysis on how we got ourselves into this mess and was thrilled to learn about Permaculture as an alternative, his post triggered a number of questions in my mind, mostly about why we developed industrial production methods and if the transition to a Permaculture society is reasonably possible.

Root Causes

Let's consider the first question. Yes, human ego is still at the center of the universe and we still largely subscribe to the notion that we are masters of nature and we can form it to our will with our technology. But the continuous drive of labor division and specialization had started long before medieval times and is still going strong. One of it's roots is the consumerist culture that has become the expression of this iteration of human civilization. Another is the unchecked growth of population, which demands ever higher productivity in goods and services, and particularly in food production. This in turn leads to industrial-type agricultural and animal production with high-yield single-crop/animal multiple harvests requiring high levels of energy input (fertilizers, machinery etc.). This need for continuous productivity improvements drives the necessity for specialization in knowledge and skills.

As the population and consumerism pressures continued unabated, further productivity gains could only be achieved by expanding the level of specialization from local to national, to regional, and ultimately to global scale; hence what we refer to as Globalization. The structures that developed for this labor division and specialization were mostly hierarchical in nature with the unavoidable centers of wealth and power that are integral to hierarchies. As Ronald Wright describes in his book "A short History of Progress" these civilization structures emerged in a particular location of Earth, grew rapidly until their natural resources were exhausted and then faltered or moved to a different location.

As long as these structures operated at the local level they had a possibility to move to a different location. As the structures became global in scope they had less and less options to relocate. hence the current global crisis. The central hierarchical system is reaching its limits because it cannot consolidate to less than one center!

The Emerging New Structures

As the old system reaches it limits a new system with a fundamentally different structure must emerge, which most probably will not be hierarchical. Recent events seem to confirm this trend: traditional global systems are failing while decentralized, peer-to-peer, and local systems seem to succeed overnight: Skype, Twitter, Craig's List, micro financing, eat local, open source concepts, creative commons, community initiatives etc.

The catalyst in this transformation seems to be the Internet. At the recent Toronto Planners Unite 2009 event Mark Earls author of "Herd" spoke about the crucial role of copying in human behavior. Copying requires seeing what's to be copied; and if nothing else, the Internet is making all sorts of new ideas and initiatives visible to a global audience. The flock behavior can only accelerate and the importance of communities will explode.

Values Convergence

Interestingly, the values embodied in these emerging new structures seem to be converging. In a recent Twitter conversation with Alexander Osterwalder, Peter Jones and others about how a sustainable business model can be defined, we converged that it is the sustainable value that an organization provides to its "stakeholders, the community at large, and the environment". I was pleasantly surprised while reading about Permaculture to find out that its core values are "Earthcare, Peoplecare, and Fairshare". Do you recognize a pattern?

We could be at the cusp of a major transformational step in our evolution, which we usually call a revolution. The changes coming are going to be radical and difficult, possibly violent. I hope they will lead to a New Renaissance and Reformation!

Of Business Models & Innovative Projects

Hard to admit but empirical evidence shows that I haven't blogged in March at all! Don't ask me why. Let's just say that I am becoming more convinced that time is not linear and runs exponentially on occasion, like this past March?

In that exponentially elapsed period I have been mostly in a learning and thinking mode developing my knowledge and my ideas about innovative business models and what is needed to develop radically different ones. I will be writing more about some of the stops along my journey in the past few weeks. But for now I'd like to report on one project that I came across with an intriguing business model.

Project BRANDAID

The vision of this project is helping developing world artisans bridge the markets divide by providing world-class "micro marketing" enabling global e-commerce for the branded artisans. The business plan is based on a three-way partnership between a for-profit operation, the BRANDAID Project, a non-profit operation, the BRANDAID Foundation, and an international culture organization, UNESCO.

The combination of these three distinct elements is somewhat of a novelty in the public-private partnerships arena.

The Concept

In a recent event at the Spokes club in Toronto on April 9th, Tony Piggot, CEO of JWT Canada and co-founder of BRANDAID Project explained the concept of the venture. Leveraging UNESCO's Award of Excellence for Handicrafts (previously knows as Seal of Excellence) for identifying artisans of the highest quality, BRANDAID Project supplies a complete branding service including a micro-site and e-commerce platform, to such artisans. The project purchases selected artisan collections at asking price. It offers them with healthy mark-up in select North American markets appreciative of the artistic value and developmental objectives of the project. 35% of the profits flow back to the artisans community: 25% directly to the producing artisans and 10% to the BRANDAID Foundation, who invests back into the artisans communities

Where is it at now

The first brand "Croix des Bouquets" is from Haiti and the first collection has already been purchased. BRANDAID has already been launched in California with sponsorship from Dior and Vanity Fair magazine in an event attended by Director Paul Haggis (an early investor in the project), Hollywood stars Diane Lane and Josh Brolin (who are patrons of the project), and many film celebrities including Charlize Theron. Apparently, all displayed pieces were sold out in less than three hours.



BRANDAID Project is continuing to raise investments, in order to expand its activities to other countries in Latin America, Africa and the Middle East. As of the Toronto event of April 9th there were only 4 investment units of US$ 25,000 each left. The project is looking into some gallery space in New York

My Take

I liked the premise of this project, so I have been advising BRANDAID on its web site development and hosting contracts as well as on the operational logistics (e-commerce platform, order management, and fulfillment). What I find promising is the potential for expanding the vision of the project to create a complete ecosystem around each of the branded artisans in the developing country by engaging and where necessary training graphics designers, web developers, hosting companies etc. If this can be scaled properly, it could not only become a sustainable venture, but also achieve some of the things that my friends in the Toronto betterment movement aspire to achieve.




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Shame on you, Nissan Canada

I like Nissan cars and have driven many of them over the years, so my name is in the database of Nissan Canada. Every year I get a number of promotional mailings about new cars and around Christmas I usually get also a card. This year we got two such cards, because my wife decided to drive a Nissan Versa.

It is nice to feel appreciated as a years-long customer. The cards used this year, were quite different. When you opened the card, you heard street noise and cars honking. The novelty of the card was interesting at first and everybody got startled opening the card and then laughed about it. But by the time I was gathering the Christmas cards for disposal, it hit me that those cards could not be just thrown in the garbage.

I performed some surgery on the cards to see what's really inside. To my dismay I discovered a small printed-circuit board (PCB), with a small speaker and 3 power cells model LR 1130, all embedded inside the card.



Just imagine the thousands of PCBs and batteries that will end up dumped in the environment because of Nissan Canada's ill-advised promotion choices. I have taken the electronics and batteries out for separate disposal, but what about all the others? I am starting to appreciate the German legislation making vendors responsible for the recycling of their packaging materials. I wish we had something like that in Canada.

Nissan Canada: Shouldn't you be more thoughtful about your promotion choices?

Growth vs. Sustainability

The G20 Summit was held over this weekend. In their declaration the leaders state: "We are determined to enhance our cooperation and work together to restore global growth and achieve needed reforms in the world's financial systems."

I have been thinking lately about this granted assumption that "growth" is the ultimate objective for wealth and prosperity. What is wrong with a year-after-year steady reasonable profit instead of this fixation on ever higher sales, higher profits, higher GDP, even higher growth rate?

It seems to me that the core equation is really very simple: we live on a finite globe with finite resources. If you take into consideration the increasing population, you have to accept dwindling average resources per capita. Defining progress as "growth" can only lead to faster depletion of the resources and more extreme unbalance in wealth distribution.

How we got into this messy economic system is history. The important thing now is how to start changing the fundamental assumptions of the current model without wrecking the boat. I am not talking about the current financial crisis and "bail out" measures. The fundamental issues were there long before the current crisis. I am talking about using people's mass intelligence to find new ways to reward sustainable economic behavior pattern.

The widely used concept of "wholesale" for example is just rewarding more consumption by reducing unit cost. From volume discounts on commodity pricing to "two for one" retail promotions, the same principle applies. What if we reversed that, say by charging an increasing unit price for higher volumes; considered the total volumes purchased over the last 12 months when determining the unit price, and applied higher tax rates with increased unit consumption?

The repercussions of applying such new fundamental principles to all aspects of economic activities would be huge and the resulting structural changes would be deep and painful for almost all layers of the current economic system particularly those that benefit most from the "economies of scale". I wish there was a better alternative; I can think only of much worse ones because history shows that the emergence of new structures is usually extremely violent and destructive of previous structures! Like a jet fighter in a spin fall we'll need to accept high-G exposure to get out of it.