THE NABOU CHRONICLES

Saturday, August 07, 2010

Policy Innovation - What's the Urgency?

A few months back I had written a blog about the ups and downs of policy innovation. Since then may things have happened.

First, Change Camp 2010 has taken place and I was there as one of the on-line scribes that facilitated the 30 break-out groups of this remarkable event. It was an interesting experience that taught our team a lot about facilitating engagements at this scale (240 people).

Then I organized XCAMP, the unconference discussing the XCLINIC project. With the support of several peers from the Design with Dialog (DwD) practitioner group that meets monthly at OCAD's Strategic Innovation Lab (sLab) this smaller event was a great crowd-sourced co-design experience pushing the project a big step forward.

The most important time investment over the past few months (the one that took me away from blogging all this time) was put into developing a brand new graduate course "Business Model & Policy Innovation" and teaching the course to the first class of the MDes program in Strategic Foresight & Innovation (SFI) at OCAD. This has been an exhilarating and learning-rich experience, which we're about to wrap up with project presentations and critiques over the next 2 weeks.

Emerging Trends

During the course I hosted a number of guest lecturers including Toronto City Councilor Gordon Perks and Change Camp co-founder Mark Kuznicki. From the lively discussions throughout the course and the guest lectures, I came out with a renewed sense of urgency for policy innovation. Everywhere we looked (enterprises, government, academic institutions, NGOs) the trend swelling from the grass roots up was towards
more collaborative and participatory mode of working. And in most instances that trend was clashing with the vertical decision-making hierarchies and structures that characterize the 20th century.

Towards a Solution

I had highlighted the inherent risks of not addressing this gap in my previous blog about policy innovation. What has emerged through these various events is the beginning of a discourse about how to do so. In a conversation with Dr. David Wolf, Royal Bank Chair in Public and Economic Policy at the Munk Centre for International Studies, about how to address this gap, he envisaged governments shifting implementation efforts significantly towards grass-roots organizations and NGOs. Karl Schroeder, a Sci-Fi author, future scenarios writer, and graduate student at the SFI program suggested exploring a sequencing of these two different modes of organizing: horizontal networks and vertical hierarchies. Each of these modes excels at certain aspects and could be used at specific times in the process of policy making for example.

Mark Kuznicki provided real examples of how tremendous engagement and creativity by grass-roots initiatives in Toronto got stifled due to infighting between vertical hierarchies in Ontario. Everybody agreed with Mark, that how we address this fundamental issue is the conversation all who seek positive change must engage in. This could easily become a cornerstone of research in strategic foresight and innovation.



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Sunday, June 21, 2009

Social Media & Revolutionary Change - Reflections

Another popular uprising by people wanting their voice heard. This time in Iran and draped in green but also in black, mourning those like young Neda, who died pursuing her dream of freedom and human rights.

Once again social media are hailed as the tool for the revolutionary masses revolting, challenging the established powers of government and its police apparatus, helping people organize and communicate, and informing the world about their struggle. The stream of information coming from Iran through Youtube and Twitter is defining this particular struggle much more than the traditional media, who have been "subject to Iranian restrictions on their ability to report, film or take pictures in Tehran" as Reuters' editors disclose at the begin of each news item from Iran.

What's new this time around

This time around we have seen some new developments: The social networks carrying these social media have taken proactive action.

Twitter rescheduled maintenance down-time of its systems after the U.S. State Department intervened to keep the service up and running for the Iranians protesters using it (and the Americans and many others monitoring).

Facebook released an early version of its platform in Farsi (the official language of Iran) in direct response to the Iranian crisis. This allows Iranians to navigate Facebook in their national language instead of English. Google hastily introduced Farsi support for Google Translate quoting "ongoing events in Iran". You can read more details about these actions in several places including on Rahaf Harfoush's blog "The Foush".

As Rahaf wrote, these unprecedented actions raised many questions. Is the neutrality of the networks waning? Were these actions driven by ideological, philosophical, political factors or simply by opportunistic self interest of these corporations (for PR or rapid alpha testing of a product in development for example)? Were these actions triggered by internal corporate thinking or through pressures from powerful external parties? or all of the above?

These are reasonable and complex questions. I will leave it to others to come up with answers to them. The aspect I would like to explore further is the following:

Social Media as Revolutionary Weapon

The Iran uprising like the preceding ones (The Rose Revolution in Georgia, the Orange Revolution in Ukraine, etc.) is an attempt to change the existing balance of power. Whenever such an attempt is made a struggle between the incumbent power and those trying to change it ensues. External parties join rapidly the fray (if they weren't already involved or behind the attempt). In the course of this struggle all sides will use the full range of tools/weapons at their disposal to achieve advantage and victory. Technology is but one, albeit an important one, of these tools/weapons. It is therefore interesting to observe how this battle unfolds on the social media front and draw further conclusions.

On the revolt side the main advantage of social media is its distributed nature both from a content creation and distribution points of view. Individuals with cellular phones or small video cams are able to generate multimedia content and broadcast it through social networks like Youtube, Twitter and Facebook. These social networks are also used for communications and organizing based on the perception that they are outside the traditional telecommunications networks usually controlled by the incumbent powers.

The distributed nature of social media is very appealing to the external parties interested in the conflict but wishing to intervene only covertly. In the case of Iran it became obvious that the State Department is monitoring closely all Iran related social media transmissions when it intervened with Twitter to postpone the planned upgrade that could have brought the systems down during the "active" hours in Iran. There have been reports about Israeli involvement in an infowar operation in support of the Iranian protesters. This could well be part of Israel's already existing covert operations in Iran and other countries in the region (a number of spy cells were uncovered in Iran and more
recently in Lebanon). Iran has accused the BBC Farsi service of interfering actively in internal affairs and expelled its correspondent Jon Leyne from Iran.

The Empire Strikes Back

Given all of the above, it would be naive to believe that social media tools or counter-measures won't be used by the incumbent power. Case in point: The Iranian government shut down cellular service, blocked social network sites, and used power outages to disable uploading through proxies. It also engaged in its own social media counter- offensive. This battle is still raging at the time of this writing with list of "infiltrator" accounts being posted and updated by supporters of the protesters, misinformation is being planted by multiple parties, and even a guideline for cyberwarfare in this crisis has been published.

Social media undoutebly democratizes content creation and distribution. But distribution can only happen where and when social networks are available.
So the fundamental question becomes: who actually owns or enables the infrastructure required by social networks (SN) to function, i.e. the SN servers or "cloud", the storage, and the pipes connecting users to them. The answer is sobering: in almost all cases these are owned by governments or large corporations, who have the capabilities to monitor all content and to stop the service if deemed necessary for their interests.

So we have a wide spread ownership of content production means on one side but a tightly controlled ownership of or influence on distribution channels on the other. This means that social media can be severely impeded through disablement of its distribution networks if the changes demanded by people are too radical or undesirable for the entities controlling the infrastructure.
A good example for this is the global battle for open proxies in the Iranian context brilliantly shown in this visualization, and the people unfortunately don't seem to be winning it. Preparing safe proxies (as the renesys blog suggests) may help, but I don't think it is the answer.

What Is Missing

For social media then to fulfill it's promise of change reflecting people's needs and desires, it would seem that we need a distributed technology and ownership for SN. Conceptually, this is what the peer-to-peer technologies provide: a decentralized network of independent nodes connecting as and when needed in constantly changing topographies that no one can shut down easily.

Michael Lewkowitz (a.k.a @igniter) of the ChangeMedium initiative has been writing about Public Micro-messaging Medium (PMM) like Twitter "as the most participatory public medium in history." He is proposing coordinated research to accelerate the evolution of this tranformative medium. I tend to agree with him on the potential of this emerging "real-time internet", but am convinced that for such potential to be reached, we must have fully distributed technology which would enable distributed ownership of the SN, that are so crucial to social media in general.
Substantial R&D has been done on so-called ad-hoc networks (initially for the military, first responders, conference organizers etc.). I am interested in learning about any technologies that could enable such decentralized messaging systems for the crowds.

Incumbent powers are resisting anything peer-to-peer or trying to "incorporate it" into their institutional structures. The next great battles are going to be around these issues. Stay tuned for interesting times.




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Monday, June 08, 2009

YES WE DID Book Launched

On June 4, 2009 the Rotman School of Business hosted the launch of the book "YES WE DID - An Inside Look of How Social Media Built the Obama Brand" written by our very own Rahaf Harfoush and foreword by Don Tapscott.

The event was sold out with over 450 people filling the Fleck Auditorium and the balconies above it.

After introduction by Alex Manu and foreword by Don Tapscott (
Adjunct Professors at Rotman co-sponsoring the event), Rahaf presented highlights from her book including the 7 lessons learned from her experience as a volunteer at the Obama campaign headquarters that could be applied to the corporate world. A Q&A session was followed by a book signing session and a reception for attendees.



The event was tweeted live by several people in the audience. If you'd like to read what people said about the presentation and the book just enter #yeswedid in the twitter search field on your browser or twitter application.

The book is now available at major book stores as well as online on Amazon.

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Monday, January 26, 2009

Shoes of Mass Destruction

If you think I am re-hashing here the story of the bold Iraqi reporter, who threw his shoes at ex-President Bush during a press conference with Iraqi prime minister present, you are mistaken. This story you're about to read did not take place in Iraq nor was Mr. Bush involved.

The story is from Turkey, where an Israeli basket ball team was playing against a Turkish team. I was unable to confirm exact date or place of the event as the story reached me after multiple forwarding of emails. I have written to the last sender trying to get more information, but the photos looked genuine enough.

Here is how the story goes. All seemed normal enough: spectators filed in slowly through the security checks at the gates and took their places in orderly fashion. Then the teams entered the field. As soon as the Israeli team was on the grounds, spectators started hurling shoes at them. The team had to be whisked out while security forces struggled to contain the angry spectators.

Here are the photos received about that encounter:










Looking at the pictures I can't help but have conflicting feelings. The first is feeling sorry for the players and for the game. Sports is supposed to foster sportsmanship and friendly competition. Chasing a team out of the court with a barrage of shoes does not fit in that category.

On the other hand I also felt a certain satisfaction that people with nothing but shoes expressed their dismay at Israel's overbearing power used so unjustly against the Palestinians under occupation for so long.

Next the cynical part in me took over and I thought about all the "funny" jokes that such accident could trigger: Turkey ( a Muslim country) would be accused of having shoes of mass destruction that threaten the national security of Israel and the U.S.; embargo will be put in place against it and UN inspectors sent to dismantle the Turkish shoe industry... etc.

Finally, a feeling of sadness was all that remained. Sadness because of the damage this conflict is causing to civil life and society; because people are so desperate under occupation that they challenge tanks with stones and powerful enemy leaders with shoes; because their anger is spreading to other people and other places feeding a never ending cycle of hate and violence; and because of the failure of our international community to put a stop to this tragedy and restore the rights of the Palestinians.


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Sunday, January 25, 2009

Obama, Changecamp and the World Economic Forum

This weekend Changecamp was held in Toronto. Inspired by the changes seen south of our borders, it is an event bringing together Canadians from all walks of life to answer the question:
"How do we re-imagine government and governance in the age of participation?"

Unfortunately I was not able to attend in person but many from my Overlap and Unfinished Business friends were there. Through their tweets (tag: #changecamp), their blogs and the event's wiki I was able to follow at least from a distance this remarkable event.

In the course of the discussions my good friend Charles Finley tweeted the following question: "new models of engagement, or technology-enabled versions of what already exists? Will this change structures of governance?". I find this to be a very good questions. Since the success of Obama's new media participatory campaign became known, there have been a tremendous demand to learn the "secrets of the trade" and "how they did it", and to apply learning to organizations of all sorts: corporations, agencies, political parties, and all levels of government.

In the rush to learn the recipe of that success, however, there is great danger to miss the magic that enabled the recipe in the first place. There are many, who can teach the tools and recipes better than me. But here is my take on the real magic behind it all:

The Vision

It started first and foremost with thought leadership, a renewed vision of a truly participatory way for governing. It wasn't fundamentally new; we have been dreaming of it and seeking to achieve it for centuries if not millenia, but our implementations, even in the Western democracies of the past 100 years have been wanting at most. Instead of true conversations, there were and still are many on-way "broadcasts" from the governing to the governed with only a brief opportunity for real feedback, mostly through an election every few years, and frequently in a context of lopsided communications due to interests-driven media.

There is no denying of the inspiration injected into that vision by the Internet's many tools for communications and collaboration. But inspiration alone is not enough to attain success. Even the leadership's vision, while a necessary ingredient, is not sufficient.

Values & Willingness to Adapt

The vision had to be bolstered by strong leader values: authenticity, transparency, mutual respect, fundamental rights, trust in the people, acceptance of interdependency and shared future etc.
The vision had also to embrace a true two-way conversations with people, which meant really listening to what people had to say. It had to be followed to its ultimate logical consequence: the demonstrated willingness to adapt plans and precepts in accordance with t
he conversations with stakeholders. This is a tall order as most organizations only engage in conversations after they have developed a plan and a strategy and people come up with many ideas and preferences, not all easily reconcilable.

Enablers

If the vision, values, and will are all there, the final prerequisite is for the enablers. Although a technological platform is a major one, it is not the only one. Other enablers include: organizational capacity not only to run the technology, but more importantly to aggregate, analyze, understand, and respond to the conversations engaging the organization. This requires a capacity for rapid decision making and a dynamically adaptive strategy responding rapidly to the evolving conversations. Not your standard business school curriculum!
Another enabler is the relevance of the subject and objectives of the conversations to the audiences engaged in these conversations.

Who's Change?

Engaging in a new media strategy involves hence technological, organizational capacity, and cultural changes. What is important to realize is that these closely entwined elements force the organization implementing them to change significantly. From vision to values, to willingness to adapt, to capacity building and cultural change, the organization is driven by the requirements of a successful new media strategy to become a better, more transparent and capable organization, and to be better connected to its stakeholders and constituents. This is quite a departure from the past, where most media strategies aimed at changing the target audience, not the originating body.

The Moral of the Story

To achieve success all of the prerequisites are needed, technology being only one of them. To my friend Dave Gray and my fellow changecampers I say: Definitely new models of engagement, with serious changes asked of the status quo.

And to the elites of the world as they gather at the World Economic Forum in Davos (Switzerland) this week to discuss "shaping the post-crisis world" (twitter tag #davos), I say: You would be well advised to reflect on the need to change yourselves as much as changing the world, if not more. Therein lies the true promise of the new media for the WEF and for the world.

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Friday, January 09, 2009

In conversation about Gaza

In response to my blog about what's behind Israel's attack on Gaza, I received comments from "Civax", an Israeli whose parents live in Ashkalon on the southern borders of Israel. What started as statements of "enemy" camps developed into a conversation. The lengthy exchanges were being relegated to the comments page of the archived blog. I decided in the interest of the dialog to publish my latest reply to Civax as a new posting, so it can be found and followed easier. Here goes:

Dear Civax

Yes I agree with you, that some Arab regimes want Israel to rid them of the Palestinian problem, the problem being a model of how people despite dire circumstances can self-organize and resist oppressor regimes. This tacit cooperation merely demonstrates that the conflict is not an Arab/Jewish conflict but rather a conflict between tolerance and fanaticism, opression and resistance, people who value all human beings regardless of race, ethnicity, religion or political beliefs and people who are homophobic and racist.

In many cities of the world Arab and Jewish people (both from Israel and outside) demonstrated side by side against the Gaza massacres, while both Arab and Israeli politicians played their diplomatic games while civilians were slaughtered. The Jewish women who occupied the Israeli consulate in Toronto in support of the Palestinians (not necessarily Hamas) are closer to me than Arab fanatics blowing themselves amongst Israeli civilians.

Regardless of the details of any peace agreement, the first step is to acknowledge the injustice done to the wronged party. Such acknowledgment opens the way to reconciliation and to resolving not just differences but the wounds of the past. This was the way in Germany and Japan after WW II. This was the way in South Africa, where the Truth & Reconciliation Committee hearings were arduous and painful, but way better than killing each other. This is also the way in Canada as we start addressing the injustice and suffering caused to First Nations by colonists and immigrants.

Until we acknowledge the injustice done explicitly, we can't start seeing each other as human beings and we will continue to deal with each other in the context of "enemies".

As for the need of a strong Palestinian leadership, I agree that such leadership would make negotiations and implementing agreements easier. I personally don't believe, however, that Israel is genuinely interested in fostering and supporting such strong leadership. Supporting those leader that are willing to accept unfair conditions against the will of their people, destroying every emerging infrastructure of an independent Palestinian state, driving a spike between elected Hamas and the PA, etc. are all acts that weaken the Palestinian leadership.

There is no need for alarm though. If the surrounding Arab states are any indication, then a Palestinian state (assuming it is allowed to be
reasonably sovereign and independent) would just produce another "strong man" regime, which if friendly to western interest would be called "democratic" and otherwise would join the "axis of evil". Such states never were a real threat to Israel as documented by the historic results on the ground for the past 60 years not by the propaganda's rhetoric.

But back to the fndamentals: An Israeli baby was wounded by one of the rockets launched against Israel. This is traumatic for both the child and the parents. In the last few weeks over TWO HUNDRED SEVENTY THREE CHILDREN DIED in Gaza. Can you really justify such a crime with any political rhetoric? Can you really look the other way?

Well, I can't. It is past 3:00 A.M. and the pictures are haunting me and the emotions are robbing me of sleep. And I sincerely hope you can't too, because if we could, we would have lost a great deal if not all of our humanity.



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Saturday, December 27, 2008

Gaza: What's Behind Israel's New Attack

Yesterday Israel launched a massive attack against Palestinians in Gaza resulting so far in over 300 dead and over 700 wounded. The major North American media presented the news along three points:

  1. Hamas is launching rocket attacks onto Israel
  2. "Tension is increasing" and the situation is becoming untenable for Israel
  3. Israel launches a proportional attack in response
A simple straight forward story. Or is it? Let's consider some of the troubling questions not raised by the main stream media.

Why would Hamas continue launching rockets at Israel when they had signed six months ago a truce? Why now? Who benefits from such actions?

Gaza has been under a real siege since the "withdrawal" of Israeli forces from it in 2005. Israel still controls Gaza's air, land, and sea borders and has severely hampered movement of goods and people across these borders. The only other borders are with Egypt, who is witnessing a rise in opposition movements against President's Mubarak government, is distracted with the president's succession planning, and paranoid about organized Islamist opposition similar to Hamas spreading across the country and gaining broad mass support.

Many international and humanitarian organizations have decried this siege including the International Red Cross, UN organizations, NGOs and even Israeli civic groups. The truce was supposed to end the siege of Gaza in return for cessation of rockets firing against Israel's southern settlements bordering the Gaza strip.

For a while the truce seemed to be working. The long years under direct Israeli occupation (1967-2005), had produced numerous Palestinian factions and armed resistance groups in Gaza, some of which are more radical and less pragmatic than Fatah or Hamas. The Hamas government, which won a majority in internationally monitored fair elections, used its security forces to pressure the different factions into respecting the truce. The military operations decreased in intensity and number on both sides, but never subsided completely, a result hailed as a success setting the grounds for more steps towards a resolution of the issues.

The siege, however, was never lifted. Slightly more goods were allowed into Gaza, but not enough to make a difference in the daily lives of the over 1.5 Million people trapped in the few square kilometers of the strip. Even young Palestinians, who had received prestigious
U.S. Fulbright fellowships were not allowed to leave Gaza to join their universities. Grumbling among the population grew and dissent among the other factions and groups started to manifest itself despite Hamas efforts. Israel claimed that the text of the truce agreement did not promise such siege lifting.

As the six-month truce neared it's end, a number of elements converged to spell its demise. In Gaza people's patience was running low with the daily deprivation of power, water, food, medicine and the continuing lack of security from Israeli raids. Hamas was running the risk of loosing its support to other groups and factions proclaiming simplistic solutions, mostly violent ones. It had to show that it is doing something to change this situation. It articulated non-ambiguous terms for a new truce that would guarantee lifting the siege and made them condition for renewing the truce.

In Israel, the general elections were nearing. The Kadima party still struggling with the legacy of the failed Lebanon war and allegations of corruptions against Olmert, and facing polls indicating that Likhud's and Natanyahu's combative campaign was getting some traction, was also under pressure to compete. Conditions seemed conducive for attempting a bold solution: The U.S. was in the paralyzing transition phase with the sympathetic Bush administration still in office; all major powers were busy with the global financial crisis; and the Arab regimes were as divided and impotent as they would ever be. If the current Israeli administration managed a successful military operation yielding one of those blitzkrieg victories that it delivered a couple of decades ago, a victory in the upcoming elections for Kadima would be secured.

So suddenly, statements are made by Israeli officials that they are committed to the removal of Hamas. A poll commissioned by the Ma'ariv newspaper on December 26th, 2008, has Kadima winning 33 seats against 29 by the Likhud. With such encouraging signs, the military operation was all go and the bombing started on December 27th.

Interestingly enough, the first attacks targeted Hamas security forces, the only regular forces capable of maintaining public order and constraining the militants of smaller factions. This guarantees that some of those factions will still be able to sporadically shoot something at Israel, justifying its "retaliatory" actions.

The "proportional" Israeli response included dropping 90 tons of bombs in the first day alone on densely populated areas. Women, children and innocent civilians were killed as "collateral damage" on the road to political gains. The lessons learned in Iraq and Afghanistan, that there is no military solution to broad based insurgency, went unheeded in the arrogance of militarists. The hearts of thousands of Palestinians, who lost family members, homes, and more importantly hope, was refueled with hate against their oppressors, cultivating the next generation of revenge seeking "militants", "extremists", and suicide bombers, and adding another round to the vicious circle of violence.

It is time that this vicious circle is broken. This is not a conflict between Jews and Arabs, nor a war against terror. There are many Jewish voices, both from within and outside Israel that have risen against the undeniable injustice done to the Palestinians. It is basically a conflict between the fundamental rights of self determination and human dignity of the Palestinian people and the ethnic and religious monolithic ideology of Zionist nationalism. No real peace will ever be achieved as long as Palestinians are denied these fundamental rights.

There are enough international frameworks and tools to implement a solution, if the international community's will is there. But as long as the Palestinian question remains the subject of domestic
or regional political tactics and election strategies, innocent people will continue to suffer and die. Taking the easy way out of blaming both side and sitting back will not absolve us from our human and moral responsibility for what is happening in Gaza.




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Saturday, December 06, 2008

Barriers to New Media Success in Canadian Politics

Since the breathtaking success of President-elect Obama's campaign, new media is being touted as the future of political campaigns and citizens engagement. Interest in applying the new media lessons learned in that campaign to the (marketing) campaigns of the corporate world is exploding. My daughter and colleague Rahaf, who put her life on hold for 3 months and worked for the new media group at the Obama campaign headquarters in Chicago, can witness to that. A recent invitation to speak about her experience in an intimate setting at Toronto University's Rotman School of Business attracted 300 people and forced the relocation of the event to a larger auditorium.

In her presentation Rahaf listed six lessons learned from the Obama
new media campaign. She also pointed out to the vision driving the campaign as being a fundamental element of its success. Through further conversations with her I came to think that this may be indeed the most profound lesson learned. The recent political developments in Ottawa have raised public interest and brought increased engagement and activism in online venues like Twitter and Facebook. There are several calls for mobilizing online against the Harper government, so I am trying to apply Rahaf's six lessons plus my current understanding of new media success factors to the present Canadian context.

What amplified the success of Obama's new media campaign is a vision that was people not candidate centric; its core elements of hope, change, inclusiveness and mutual respect resonated with a broad spectrum of people. It was that vision that attracted like-minded top organizers and staffers, established a strategy of two-way communications with the people around a consistent message, engaged young and old people in a respectful way, and admitted the new media group as an equal at the planning and operational levels. It didn't hurt either that the candidate is charismatic and inspiring.

What Canadians politicians can learn


So how do we compare? Although many people converge towards core Canadian values of collaboration, tolerance, etc. no party has a well articulated vision that resonates with what people really want from their politicians:
  • Putting people's interests and the country first, ahead of narrow minded party tactics;
  • Engage in intelligent, civil, and constructive conversation in parliament across party lines;
  • Lead instead of being kicked in the but every step of the way;
  • Restore hope and pride in Canada's role as a global leader.
Instead, the various parties are aligned along the traditional combative lines of last century: "small government", "middle of the road for middle class" and "workers unite". Never mind the absence of a charismatic and inspiring leader!

Continuing along the traditional model, all significant discussions and decisions are made in backrooms by an exclusive club of elitists and their staffers, who excel at delivering quick short-term results through tricks and mean tactics, even at the cost of the country or at the detriment of their own party's members. Consequently, no party has a clear need or desire to engage the masses and really listen. As a result engagement is seen as a PR exercise and communications is a one-way delivery function receiving it's instructions from the closed club.

What can we do about it


So, here are my recommendations for any party wanting to use new media:
  1. Start by articulating a vision rooted in the people's needs and wants
  2. Commit publicly to the values of transparency, inclusiveness, and willingness to change in order to align with your constituents
  3. Recruit your inner circle from people who have demonstrated their commitment to these values
  4. Devise a comprehensive two-way communications strategy around a clear and consistent message
  5. Attract young engaged leaders to implement the new media component of your strategy and treat them with the respect they deserve

Without a vision around which people can rally, without a core that is committed to transparency, inclusiveness and change, and without truly listening to people and engaging in meaningful conversations, no media (never mind new media) can deliver the strategic advantage everyone is looking for.

Where do we start

How we can jump-start this process is a question that should be opened to the people to contribute their mass creativity to. Here is my personal contribution: How about if a group of politicians from one or more parties establishes a list of the core principles of such vision and a code of conduct (sort of a manifesto if you prefer big words) and starts practicing it openly?

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